THE APEX STORY
Apex Personal Training was founded by Joel Eshelman in 2011. Joel came from working in the big box setting and has helped thousands of people start their journey in health. Joel always loved the work he was doing but unfortunately, he didn’t love the company he was doing it for. So he decided why not take a chance starting Apex Personal Training in the summer of 2011. He had one mission in mind. He wanted to put the “Personal” back into personal training. Joel started with only five clients, and he quickly grew to over 50 clients in the first couple months.
Feeling overworked and feeling a sense of burnout after his first two years, Joel came up with an idea. He still loved what he did but felt capped at the number of people he could serve training one on one. He loved the idea of group training but felt that there was something missing in the models he’d seen over the years. So he came up with Personalized Group Training. He began running only six groups a week, and was writing out the workouts for every person who joined. It didn’t matter their fitness level, age, weight or limitations. He found a way to train anyone in the same group.
Today Apex Personal Training offers fifteen groups a week. And has helped thousands of people live healthier and happier lives. Standing behind the philosophy that workouts should be safe, effective and efficient.
As Apex has grown so have services that are offered. Apex offers One On One training, Personalized Group Training, Nutrition Counseling and Supplementation, Business Coaching and for new people entering the fitness world Brand Consulting, and Consulting for Gyms. He is also launching a For Purpose entity in the online training world called India Fit.
Apex is constantly evolving as business and a community. We look forward to growing as needed so we can help serve as many people as we can.