With so many new apartments and condo buildings being built in the Twin Cities, all multi-unit housing managers and developers need to look at what sorts of amenities can set their building apart from the others down the block and across the cities. From communal patios to coffee bars and concierge services, the types of amenities a building can offer are endless–but not all may actually draw the residents you need.
What most residents will say is that the most appealing amenities are those that help make the lives they already want to live easier, and for many Minnesotans, that means a fantastic home gym. Minnesota is already one of the most active states in the union; our residents want to work out every day. And with snow on the ground half the year and temperatures reaching not just well below freezing, but well below zero degrees F, a high-quality workout space that isn’t just indoors, but in their own building is a massive draw for potential residents.
But you can’t just throw an old treadmill and some worn-out kettlebells into an unused closet and call it a gym–in order to actually attract residents that will pay for your building and stay for a long time, you need to make sure your gym is working for them and not just a bullet point on your info sheet.
Make your apartment’s gym the best it can be
You provided the space, so leave it to us to provide the equipment. Maybe your building is a new construction with a professional-level workout suite that needs filling with equipment to match. Or, maybe all you have is that unused closet we mentioned above, but you’re still committed to cleaning it up and turning it into a real amenity–we get it; and we’re here to help work with what you’ve got!
The Gym MPLS is a training-first gym, meaning we prioritize the needs of trainers and fitness professionals. This means that all the equipment we use–and sell–is hand-picked to be high-quality and effective based on the needs and recommendations of those who live and breathe fitness. The good news for any building with limited space is that you don’t necessarily need a room full of big, single-purpose machines. Real fitness buffs know that functional, flexible, and high-quality basics like kettlebells, free weights, resistance bands, and more are key for amazing, full-body workouts–no massive room required.
Maybe you just read that and are thinking to yourself “okay, so why can’t I just get a cheap set of weights off Amazon and call it a day?” Well, just like real fitness buffs know that the basics are the most important, those same real fitness buffs know that the basics aren’t all built the same–cheap equipment feels cheap, wears out quickly, and will cost you more in the long-term to repeatedly replace than if you just bought the good stuff in the first place. That’s why we only sell brands that we know appeal to fitness professionals, and have the quality and longevity to help you see a return on your workout room investment. And guess what? We’ll even help haul out your old equipment and bring in the new stuff–leave the heavy lifting to your residents, not your management!
More resources from Apex Personal Training & The Gym MPLS
All this is great, but plenty of buildings offer gyms–if you’re truly dedicated to setting yourself apart from the competition, a true luxury is offering not only a brand-new workout space, but the tools and programming required to make the most of it. Our Apex Anywhere online fitness program offers personalized daily workout routines, and encouraging your residents to really dig into this program can help them take advantage of your new workout space by getting into a routine that’s both safe and effective.
Whether you’re looking for personal training or a complete workout room overhaul, we want to be your go-to resource and support. For more info on revamping your workout space or building a personal training relationship, email info@thegymmpls.com or give us a call at (612) 405-3002. And while you’re at it, give us a follow on Instagram (@trainwithapex/@thegymmpls) for daily motivation, tips for trainers, and more.
